ONLINE SHOP SEBAGAI ALTERNATIF BERBELANJA MASYARAKAT KOTA MANADO Olii HOLISTIK, Journal of Social and Culture
An online shop evokes the physical analogy of buying products or services at a regular “bricks-and-mortar” retailer or shopping center; the process is called business-to-consumer online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business online shopping. A typical online store enables the customer to browse the firm’s range of products and services, view photos or images of the products, along with information about the product specifications, features and prices. One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers. Furthermore, 40% of online shoppers indicate that they would not even buy electronics without consulting online reviews first.
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