5 Top Augmented Reality SDK Use Cases that Inspire
The world started talking about augmented reality after two examples: the unsuccessful one of Google Glass and the mega-successful one of PockemonGo. We can argue until hoarse which are more examples of using AR technology, successful or unsuccessful. But there are cases of implementing AR with the Augmented Reality SDK that are truly inspiring, so we will talk about them today.
Inspiring Examples of Using 5 Augmented Reality SDKs
We have selected for you 6 inspiring examples of using AR SDK technology. The hardest part was to rank these examples in our top, as each one is worthy of the top. Let’s see.
Mental Growth is a Cyprus-based company that aims to support the high level of physical and mental health of people through meditation, diet and special exercises. In 2019, the Face Yoga project was conceived – a special approach to support the health of the facial skin and facial muscles.
The goal was to show the clients visually how their own face could look as a result of using Face Yoga. Managers turned their attention to Banuba, a company that offers augmented reality solutions. The task was complicated by the fact that clients not only had to invest financially, but also to exercise physically. It was necessary to offer a “killer” argument in the form of a visual before-and-after display of changes.
The Banuba Face Augmented Reality SDK was used to develop a system that “reads” a client’s face and displays the changes that happen to them between 7 and 28 days after they start exercising. The Face Yoga app was launched on the AppStore in 2020, and currently has more than two dozen thousand downloads. There is a high user retention rate and a long session time. Mental Growth is completely satisfied with the interaction with Banuba and plans to use AR technology in its other projects.
Looké is a cosmetics brand for vegans and Orthodox Muslims who respect Halal. The company’s management set a goal to increase sales with the help of software that provides the function of virtual trying on the brand’s cosmetics.
The company had some experience in developing mobile applications, but it was decided to use Banuba’s SDK to saturate the product with augmented reality features. The reasons for the decision were the following:
- Using a ready-to-use toolkit, they were able to implement augmented reality elements in just a few weeks;
- It was much more cost-effective to use the SDK than similar independent developments from scratch;
- The SDK includes many more features than can be developed from scratch during the same time and with comparable financial investments.
The finished solution includes not only the possibility of virtual trying on mascara, lipstick, shadows, but also game elements – rewarding the user for certain actions. It is also possible to leave reviews and recommendations, which are available to other users. The software solution is successful and has more than 50 thousand downloads.
Chingari is an open platform for creativity, it is one of the main competitors of TikTok and Like in the Indian market. The company used Banuba’s SDK to develop a video editor with augmented reality elements for iOs and Android systems.
The software includes:
- facial filters;
- funny masks;
- dynamic background changes;
- titles and soundtrack overlay;
- voice distortion.
A special system allows users to synchronize their lip movements with the music. The library includes fragments from popular Indian movies and a set of soundtracks. The facial filters automatically make the beautification and makeup.
The result exceeded all expectations with more than 30 million downloads in just 3 months.
The second place is taken by the Francesco Rinaldi brand which is famous for its pasta sauces. With the help of web AR SDK technology, the developers managed to offer the consumer not only a fascinating but also informative virtual adventure. Anyone who wants can personally interact with the symbol of the brand – Mrs. Rinaldi herself.
The app will show an exclusive message for each brand. Mrs. Rinaldi will talk about the peculiarities of this sauce, its advantages and differences. And the “Want to know more?” button will get you more details about the company, its history and manufacturing secrets. Of course, you should download and install the special application.
Coca-Cola and Pepsi
These are two long-standing rivals, each of which has repeatedly surprised the world with unconventional solutions and original advertising campaigns. Obviously, neither of them could pass by the new technology, which, moreover, is at the peak of its popularity.
The result of efforts of Pepsi marketing experts was a collaboration with the famous service Shazam. By pointing the camera at the sign on a can or bottle of beverage, the consumer became the owner of unique photo frames and could share their exclusive photos with friends and users of social networks.
Coca-Cola’s response was not long in coming – the marketing specialists of the world-famous brand developed an idea that seemed to lie on the surface: in augmented reality, the packaging of the drink turns into a multimedia player. And this is not a fake one, but quite functional.
The Coca-Cola company is also known for its attention to environmental issues. In 2013, it used AR technology to draw attention to global warming, particularly to the melting of the Arctic ice. The campaign was organized in cooperation with WWF and took place at the Museum of London. With the help of augmented reality screens the visitors of the museum found themselves in the Polar Bear habitat – among the Arctic ice. The ice gradually melted and the bears left their habitat forever. The action played a great role in promoting knowledge about the changes in the ecological state of the planet.
Banuba Augmented reality SDK
Now it’s easier than ever to join in on innovative technology thanks to Banuba. The company offers a toolkit for developing your own applications based on augmented reality:
- Video Editor SDK – a toolkit for working with video, including cropping, working with backgrounds and soundtrack, overlaying effects and adding titles;
- Face Filter SDK – a set of ready-to-use solutions for working with the face: beautification, smart skin rejuvenation, virtual makeup, changing hair color, funny masks and avatars, face morphing;
- Web AR SDK – a developer’s kit for implementing augmented reality elements directly into the browser version of the website without downloading any applications and using hardware solutions.
That said, the Banuba SDK has a simple and intuitive interface, so even those who have minimal experience with this kind of software won’t have any trouble figuring it out. It’s possible to Banuba SDK download from the company’s official site.