For those of you who want to learn how to market online or the internet, we will share based on our experience for approximately 5 years of knowing the world of internet marketing.
The use of the internet has grown rapidly and will continue to increase which has now changed lifestyles. People used to read in newspapers, now read news on smartphones, used to watch tv a lot, now watch youtube a lot.
Likewise with marketing activities, now it is more advanced using online or internet marketing methods, internet marketing online marketing.
There are many digital media that can be to used. If you are just starting, you really need to learn how to choose and use the right internet digital media. That’s why here we will help you how to start online marketing with an internet marketing strategy.
You can learn 7 Steps of Online Marketing, including:
- Understand the role and function of digital media
- Mapping your business market segment
- Choosing the right digital media
- Start implementing good Internet Marketing
- Create and distribute content marketing
- Using digital marketing ads
- Build customer database
Here we are explain one by one:
1. Understanding the Role and Function of Digital Media
You need to know there are at least 4 types of media that are often used, namely:
Website: is a media page other than conveying information, it can be used for buying and selling products and services. The website is created by the owner with free access to design and fill in any content needed.
Marketplace: a site that is provided as a place for buying and selling safely, all sellers can create an online store in the marketplace and buyers can also freely make transactions with the system determined by the marketplace.
Online store: is a website whose function is prioritized as a store that displays products online so that visitors can freely choose and place orders online.
Social Media: Media for gathering, interacting, socializing online but can also be used as a business account.
2. Mapping Your Business Market Segment
Who is your market segment?
determine sales target market or professionals who like to read news portal websites?
By mapping market segments, so that online marketing activities are more targeted and easier to manage the digital media used.
3. Choosing the Right Digital Media
After understanding the four most frequently used digital media, then you can make the choice to use only one digital media, two or all of them.
If you observe carefully, the four media above have different characteristics and can be used to complement each other in online marketing.
It also depends on the type of goods or services and also the market segment. There is no one media that is superior, because in general, each has its own market character, and it is best to choose the most appropriate media.
4. Applying Internet Marketing Well
Anything related to internet access and being able to market products on the internet, simply you have started implementing internet marketing.
As a simple example, offering products via whatsapp or line contact. But this is certainly not good and limited if you offer to friends who happen to not need the products you offer.
Examples of using internet marketing for free are selling on Facebook, Instagram, OLX, Tokopedia, Bukalapak, forums where you can market products online.
5. Create and Distribute Content Marketing
Content is information that can be enjoyed by others. Examples such as articles, videos or posters.
Meanwhile, content marketing, besides being enjoyable, can also create a sense of wanting to buy or at least from that content the audience will know what the product you are selling is.
Content marketing can have informational, educational, and attractive value depending on which one you want to use to package products in the content. Then it can be shared on Facebook, Instagram, blogs or websites, or ads
To learn in more detail what content marketing is, you can visit the Content Marketing Services page
6. Using Digital Marketing Ads
If number 4 previously used internet marketing for free, for this 6th point you start trying to use an advertising budget.
Digital marketing or internet marketing has the same meaning, namely marketing using internet and digital media, including advertising.
The most used digital marketing ads such as Google Ads, Facebook and Instagram Ads, orau endorse.
The purpose of advertising includes awareness or informing consumers, educational interactions so that your consumers understand the product, and also sales conversions for consumers to buy products or services.
7. Build a Customer Database
From the activity of using internet marketing a little more, slowly but surely you will get a number and email from the Mediacom internet, whether you buy it or not.
At least by applying points 1-3 the incoming data is a potential customer who one day can buy your product.
That’s why it’s important to collect data and occasionally provide something of value (via email for example) so that they remember your business, when the timing is right they might buy.