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ONLINE SHOP SEBAGAI ALTERNATIF BERBELANJA MASYARAKAT KOTA MANADO Olii HOLISTIK, Journal of Social and Culture

An online shop evokes the physical analogy of buying products or services at a regular “bricks-and-mortar” retailer or shopping center; the process is called business-to-consumer online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business online shopping. A typical online store enables the customer to browse the firm’s range of products and services, view photos or images of the products, along with information about the product specifications, features and prices. One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers. Furthermore, 40% of online shoppers indicate that they would not even buy electronics without consulting online reviews first.

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In Indonesia, for example, a lot of people still enjoy going to the shopping malls, even though many love shopping online as well. Here, people do not go to the malls to only buy stuff they need or to do shopping. They visit malls to hang out with friends in the cafes, for example, or watch movies in the mall’s theatre.

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E-commerce has evolved over the past few years and since it’s easier and more convenient, it is evident that customers are actually switching to the trend of online shopping. Daraz, the Nepali shopping store, brings a whole new concept by showcasing a number of famous brands under one roof. Not only does it fulfill clothing necessities of both men and women but you can also shop for all kinds of appliances like air conditioners, heaters, refrigerators, LED TVs and a lot more. Simply select your favorite brand like Samsung, Apple, HP, Huawei, Dell, Canon, Nikon, etc and get yourself the best electronic items. The popularity of e-commerce and online shops has caused the shift of preference from going out shopping to shop online thanks to its convenience and practicality. Shopping malls were built originally as, like its name, a shopping place.

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In here, due to the many functions or purposes the malls are able to serve, many are still taking a liking to visit and do various stuff and entertain themselves there. There are a lot people can do other than shopping in there, and when consumers visit malls, they expect to have various experiences more than just shopping. The local malls are able to give that, that’s why nowadays malls are still crowded with people. While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front. Additional fees such as shipping are often not visible until the final step in the checkout process. The problem is especially evident with cross-border purchases, where the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery such as duties and brokerage.